Free forever.
Pro when you need more.
The browser-native WordPress image compressor stays free for everyone. Pro adds workflow conveniences for agencies, education sites, and high-volume publishers.
Everything most WordPress sites will ever need. No limits, no upsells.
- Core compression
- check_circle Browser-native compression engine
- check_circle Exact KB targeting (5 KB – 10 MB)
- check_circle JPG, PNG, WebP, HEIC support
- check_circle Smart auto-resize
- check_circle Unlimited compressions
- Privacy & compliance
- check_circle GDPR / HIPAA / CCPA compliant by design
- check_circle Privacy badge for your site footer
- check_circle Audit log of all operations
- Workflow
- check_circle Bulk media library processor
- check_circle Compression statistics dashboard
- check_circle Gutenberg block
- check_circle WordPress.org community support
For agencies, education sites, and publishers who want exam presets and per-post-type profiles.
- Everything in Free, plus
- check_circle Indian govt exam presets — SBI, IBPS, UPSC, SSC, NEET, JEE
- check_circle Per-post-type profiles — different settings for posts, products, gallery
- check_circle WebP/AVIF auto-generation with picture-tag fallback
- check_circle Original image cloud backup — Google Drive, Dropbox, OneDrive
- For agencies
- check_circle Multi-site network support
- check_circle White-label rebranding
- check_circle WP-CLI commands for automation
- Support
- check_circle Priority email support — 24h response
- check_circle Private Slack community access
- check_circle Feature request priority
Detailed feature comparison
Every feature, side by side. The free tier really is generous.
Frequently asked questions
Can’t find what you’re looking for? Contact us.
Is the free version really free forever? expand_more
Yes. The browser-native compression engine, KB targeting, format conversion, bulk library, privacy features, and Gutenberg block are free permanently. We’re not running on a freemium-bait model. Pro adds genuine workflow upgrades; the free tier is fully functional on its own.
What’s the difference between annual and lifetime? expand_more
Annual is $29/year and includes all updates and support for as long as you renew. Lifetime is $79 paid once and includes all v1.x updates plus 1 year of priority support. After year one, lifetime users continue to receive plugin updates but standard community support; priority support extension is $19/year if needed.
Can I use one license on multiple sites? expand_more
Each license covers one site. For agencies running 5+ client sites, the Agency tier ($129/year for 25 sites or $349 lifetime) is significantly cheaper. Email daksheshbabu@gmail.com for custom volume pricing.
How is ShrinkTo different from Smush, ShortPixel, or Imagify? expand_more
Those plugins upload your images to vendor cloud servers for processing. ShrinkTo runs entirely in your browser — verifiable in DevTools. No upload, no API key, no monthly limits, no third-party data processing. We’re also the only WordPress image plugin with exact KB targeting and Indian government exam presets.
What payment methods do you accept? expand_more
Credit and debit cards (Visa, Mastercard, AmEx, Discover), PayPal, UPI for Indian customers, and SEPA for European customers. All payments processed via Stripe with PCI-compliant infrastructure.
Will Pro features really stay private? expand_more
Yes. The Pro tier doesn’t change how compression works. All image processing still happens in your browser via WebAssembly — even for the cloud backup feature, where the original is encrypted client-side before upload to your own Google Drive / Dropbox / OneDrive (not ours).
Can I downgrade or cancel anytime? expand_more
Yes. Annual subscriptions can be cancelled anytime — you keep Pro features until the end of your billing period, then drop to Free. Lifetime is non-refundable after 30 days but never expires. We don’t lock you in.
Do you offer a free trial of Pro? expand_more
The 30-day money-back guarantee effectively gives you a full month to try Pro risk-free. Pay $29 (or $79 lifetime), use everything, request a refund within 30 days if it’s not for you. No trial credit card hassle.
I’m a non-profit / open-source project — any discounts? expand_more
Yes. Registered non-profits, open-source projects with active GitHub repositories, and educational institutions get 50% off Pro. Email daksheshbabu@gmail.com with proof of status.
How do exam presets work for sites outside India? expand_more
Indian govt exam presets are the most-requested feature for our India audience — coaching centers, exam blogs, education portals. If you serve different regions, the per-post-type profiles and custom preset builder (also Pro) let you create your own. Tell us which regional exams you’d like added — we ship new presets monthly.
Ready to compress smarter?
Start free in two minutes. Upgrade only when your workflow needs it.
Questions? Email daksheshbabu@gmail.com — we reply within 24 hours.